Driven Living | Dario Tameu

Sound on - (2024) Animation for Driven Living.

Driven Living is a Canadian non-profit organisation raising funds and awareness for rare diseases through the world of motorsport.

Every race by Driven Living's driver Eric Kunz represents a platform to share his mission with more and more people.

Learn more about their cause here: https://www.drivenliving.ca/

In collaboration with Arcube, we have developed system to allow Driven Living's audience to further engage and interact with each race, fostering the community's growth.

Mobile platform design for Driven Living's digital collection.

The key aspect of the system is gamification, adding a new layer of playfulness to the racing experience.

To strengthen this point visually, the overall design direction borrowed elements from the world of motorsports gaming, creating a series of collectable badges available after each race.

Collectible Badges design for each race on Eric Kunz's calendar.