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Exploration Zone
(2023) For the release of the seventh chapter of the Mission: Impossible saga, "Dead Reckoning Part One", Etihad partnered with the movie franchise to create a special edition aircraft livery, along with limited release 250 digital collectibles.
The visual narrative for the campaign is centred around the theme "Action": a strategic choice meant to convey energy, motion and thrill, welcoming Etihad's brand identity into Mission: Impossible's cinematic and dynamic world.
Creative Direction & Hero Artwork: Dario Tameu
3D Renders: Gabriel Martinez
Loyalty Innovation
Following up from the success of Etihad's first digital aircraft release, EY-ZERO1, the M: I edition leveraged blockchain technology for a second time to grant customers digital ownership over their aircraft: a significant step toward Etihad's loyalty innovation, which was also reflected in the campaign's narrative.
In collaboration with 3D Artist Gabriel Martinez, the special edition livery has been recontextualised and housed in a futuristic hangar space, further emphasising its colours and bold design.
Collection's Landing Page
In alignment with the overarching narrative, a landing page was designed and built alongside a team of developers to provide more information on the collection and allow the audience to purchase the aircraft.
Each visual element has been carefully considered to convey a sense of thrill and action, while maintaining Etihad's core design principles of the time.
Social Media Assets
Directed by Dario Tameu / O23 Studio
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